3
Creator tiers
Pay scales with what you deliver.
For travel and lifestyle storytellers
Your next trip is already content.
Join The Holidays AI as a Founding Creator. Travel to hand-picked destinations, create the stories only you can tell, and get paid as you grow.
Every great story starts with a journey.
100%
Trip costs covered
Covered from Discovery tier onward.
48h
Application review
We personally review every application.
12mo
Usage rights window
Standard window on every collaboration.
Content library
Create a steady supply of authentic photo and video assets across destinations, stays, and trip types.
Brand awareness
Reach new audiences through creator-led storytelling and real travel proof.
Bookings
Graduate high-performing creators into tracked links, codes, and attributed booking revenue.
How it works
From application to your next boarding pass.
A simple, transparent path with no guesswork about what is expected of you.
01
Apply
Share your handle, niche, and a few pieces of work you're proud of. We review every application ourselves.
02
Get briefed
Get matched to a destination and supplier that fits your style, with a clear shot list, deliverables, and timeline.
03
Create
Travel, shoot, and post. Our supplier network handles the logistics so you can focus on the story.
04
Grow
Deliver well and move up tiers: better trips, paid fees, and eventually a cut of the bookings you inspire.
Purpose
Creators are the human proof that a trip actually sparkles.
The Holidays AI connects travellers with destinations, stays, and moments before they even know to ask for them. The creator programme extends that same feeling through real stories from real travellers.
Every creator trip should produce useful content, every piece of content should create reach, and the strongest partnerships can grow into tracked booking drivers over time.
What you get
Everything handled, so you just create.
Curated Destination Match
We match you to trips and resorts that fit your content style and audience.
Clear Creative Briefs
Every trip comes with a defined shot list and deliverables before you pack.
Trip Costs Covered
From your first collaboration, accommodation and experience costs are on us.
Zero Logistics
Transfers, bookings, and on-ground supplier coordination are fully handled.
Creator Dashboard
Track trips, deliverables, and Signature-tier commission earnings in one place.
Founding Creator Status
Join our first cohort and keep Founding Creator recognition on the platform.
Creator tiers
Partnerships grow by performance, not follower count alone.
Everyone starts at Discovery. Tiers move on delivery quality and audience response, not just numbers.
Discovery Creator
Who
First collaboration. No follower minimum to apply; content fit and audience trust matter.
What you get
Trip fully covered through barter, 12-month usage rights, creative brief, and dedicated support.
Best for
Start here. Strong delivery creates the path to Core tier.
Start here
Core Creator
Who
Proven delivery, usually after 2+ successful trips or standout Discovery performance.
What you get
Trip covered, flat fee per trip, optional whitelisting or Spark Ads fee, and featured channel support.
Best for
Get invited for priority destination matching and higher-production coverage.
Get invited
Signature Creator
Who
Top-tier reach, strong performance, or niche authority with clear booking influence.
What you get
Trip, fee, booking commission, personal tracked referral link, and long-term ambassador partnership.
Best for
Top tier creators get first access to new destinations and booking-linked upside.
Top tier
Compensation
Clear value exchange, agreed before the trip.
Trip value
Accommodation or experience value from our destination and supplier network, best suited to Discovery pilots.
Flat fees
Cash payment scaled by tier, deliverables, production needs, and guaranteed output.
Affiliate commission
Unique tracked links or codes for Signature creators, with bookings attributed inside a defined window.
Usage rights
Organic and paid usage rights are agreed before the trip, with disclosure expectations made clear.
All partnerships include clear disclosure requirements, including #ad or #partnership where applicable under local advertising standards. Whitelisting or Spark Ads rights can be scoped as an optional add-on.
Workflow
From outreach to content, every trip has a clear rhythm.
A strong creator trip is planned before anyone starts posting. The brief, expectations, usage rights, timeline, and reporting all move together.
01
Sourcing
Creators are matched to upcoming destination, resort, and campaign slots.
02
Briefing
Each trip gets a lightweight brief with story angle, shot list, deliverables, hashtags, disclosure line, and deadline.
03
Trip execution
Our team coordinates expectations with the destination or supplier partner before the trip begins.
04
Content collection
Raw and edited files are shared through a drive, with usage rights confirmed before publishing.
05
Publishing
Creators post on the agreed timeline while The Holidays AI reposts, repurposes, and may amplify standout content.
06
Reporting
Reach, engagement, saves, link clicks, and bookings are reviewed to decide what grows next.
Content calendar
Destination coverage should arrive before travellers start planning.
By destination
Hero destinations and supplier partners receive creator coverage at least once or twice a year.
By season
Content is briefed 6-8 weeks ahead of the booking window it needs to influence.
By trip type
Coverage rotates across couples, family, safari, adventure, wellness, and solo travel stories.
Measurement
Creator growth is reviewed by data, not gut feel.
We review partnerships quarterly to decide which creators should be promoted, retained, or paused.
Content library
Usable assets per trip and asset reuse rate across owned channels.
Brand awareness
Reach, impressions, referred follower growth, and share of voice.
Bookings
Affiliate clicks, conversion rate, revenue, and cost per booking against paid media benchmarks.
Next steps
Want to create with The Holidays AI?
Share your creator profile, audience details, and preferred destinations.
Tell us what kind of travel content you create best: reels, photo essays, guides, reviews, or long-form stories.
If there is a fit, we will match you to a pilot destination and send a creator brief.
Strong performers can move into Core or Signature partnerships over time.
Founding cohort - limited spots
Ready to make your
next trip work for you?
Apply now as a Founding Creator. We personally review every application and respond within 48 hours.
Questions? Write to us at creators@theholidays.ai